Why Trunk Show Shop?

written by: Anne


This coming weekend marks our Fall 2018 Allure Trunk Show!

White Lace Bridal is having an Allure Trunk Show, where all these new Allure gowns come to Bismarck! Before the dresses arrive in store, we want to talk about the top 3 reasons why shopping a trunk show at WLB is a great choice! (And of course a sneak peek of the gowns!)


Reason One:

Bonus Shopping Hours!

We know boutique hours can be challenging for some schedules. During the Trunk Show we are open late on Thursday evening when the gowns arrive for a special Downtown Event called “Ghoul’s Night Out”. We will be allowing walk-in brides only until 8 p.m. on Thursday, October 25th! We also are allowing some private appointments on Sunday! Usually these private appointments are not free, but we want to allow as many brides to try on the trunk show gowns as possible… so we are waving that appointment fee! (first come first serve!)

Reason Two:

Unique gowns!

It is a great opportunity to get to try on a bunch of gowns that are not usually in store! We are well stocked at WLB with a variety of Allure gowns, but we only have a selection of the brand new collection in store. During this weekend we will have almost all of the new collection in store!

Reason Three:

Special Trunk Show Discounts!!

Allure is a well established, credible, and high-end designer. Designers always set their own pricing to keep things regulated among all boutiques. Trunk shows are one of the ONLY times we are allowed to offer bridal gown order discounts!

Needless to say, we are EXCITED! Make sure you call to book an appointment, or make plans to come to Ghoul’s Night Out on Thursday to see all these amazing gowns!